I was being asked to pay £4.99 a month for that service, and while some users over 30 said they were being charged £19.49, most who responded were being asked to pay £4.99, £8.99 or £9.99.


In this random group of users there was a clear distinction when it came to Tinder Gold – users aged about 30 were being charged £27.49 or £29.49, while those under 30 were being charged £13.99 or £14.49. I asked them to send me a screenshot of the price Tinder was asking them to pay. I did some research, asking friends, friends’ younger siblings and Facebook groups I’m a member of – an unscientific sample of Tinder users. What I hadn’t realised until I started looking into it was that, as well as being linked to the different services on offer, the monthly fee was also linked to age.

Tinder has three levels of subscription, Tinder Plus, Tinder Gold and Tinder Platinum, each with different prices.